Transactional SMS, Email & Voice. One Simple API.

Stop juggling multiple APIs. Explore how developers use Now Notifications' unified platform to reliably deliver critical alerts and updates across channels, simplify workflows, and ship faster.

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Technical Use Cases

See how Now Notifications solves common developer challenges with elegant technical solutions

Use Case 1: Guaranteeing Delivery for Critical Alerts

The Problem

Relying solely on email for critical alerts is risky. Emails can land in spam folders or be ignored. SMS delivery can occasionally fail due to carrier issues or invalid numbers.

The Challenge: Building custom fallback logic (e.g., "try SMS, if fails after X seconds, try Voice, if fails, send Email") using separate APIs requires complex application-level state management, error handling, and potentially integrating multiple webhooks.

The Now Notifications Solution

The Now Notifications unified API allows developers to define fallback sequences directly within the API call or through pre-configured workflows. If the primary channel fails to deliver within a specified timeframe or returns an error, Now Notifications automatically attempts delivery via the next channel in the sequence.

Now Notifications handles: Monitoring delivery status of the primary channel, triggering subsequent channels based on the defined rules and timeouts, and abstracting the complexity of individual provider interactions.

Conceptual API Call (Fallback Logic):

Benefits

Enhanced reliability & guaranteed delivery

Simplified fallback implementation

Reduced development time

Improved user trust & security

Use Case 2: Orchestrating Multi-Step E-commerce Journeys

The Problem

An e-commerce platform needs to send a series of notifications throughout the customer order journey: order confirmation (Email), shipping notification (SMS), out-for-delivery alert (SMS/Push), and a post-delivery review request (Email).

The Challenge: Orchestrating this multi-step, multi-channel sequence using separate APIs is complex. Developers need to build custom logic to track order status, trigger notifications at the right time, introduce delays, manage workflow state, and handle potential failures across different providers.

The Now Notifications Solution

Now Notifications allows developers to define entire notification workflows via the API or a visual dashboard. These workflows define the sequence of steps, the channel and template for each step, dependencies between steps, and delays based on time or external events.

Now Notifications handles: Managing the state, timing, event triggers, and execution of the entire workflow across the specified channels via its unified API and orchestration engine.

Conceptual Workflow Definition:

Benefits

Streamlined workflow orchestration

Consistent user experience

Reduced development time & complexity

Increased agility & centralized visibility

Use Case 3: Boost Developer Productivity with Unified Notifications API

The Problem

The Integration Tax of Multiple Notification SDKs/APIs

Scenario: A development team needs to incorporate SMS, Email, and potentially Voice notifications into their application to cover various communication needs.

Challenge: Integrating separate APIs or SDKs for SMS, Email, & Voice notifications is complex, time-consuming, and slows development, forces the team to pay an "integration tax." This involves: learning multiple APIs/SDKs, writing repetitive boilerplate code, managing sprawling configuration, and maintaining disparate integrations each requiring ongoing maintenance, including API changes, updating SDKs, adapting to evolving provider requirements or deprecations, and monitoring.

The Now Notifications Solution

Now Notifications: Integrate Once, Communicate Everywhere

How it Works: Developers integrate the single Now Notifications REST API or utilize one of its official SDKs (availability suggested for various languages ). This one integration point provides access to send notifications via SMS, Email, and Voice through a consistent, unified interface.

Conceptual Code Snippet Comparison:

Separate APIs (More Code, Complexity)

Now Notifications (Less Code, Simpler)

Benefits

Faster development with less code

Reduced dependency footprint

Simplified maintenance and updates

Consistent error handling across channels

Faster onboarding for new team members

Reduced cognitive load with a single mental model

Use Case 4: Enhance User Experience via Preferred Channels & Context

The Problem

Users have channel preferences. Sending non-urgent updates via SMS can be intrusive; critical alerts via email might be missed. Implementing preference management and contextual routing with separate providers is complex.

The Challenge: This leads to user frustration, notification fatigue, opt-outs, and potential compliance risks if preferences aren't managed correctly across systems.

The Now Notifications Solution

Manage user preferences within Now Notifications or pass them dynamically. Use the unified API to define routing rules based on preferences, message context (urgency tags), or other data, ensuring the right message hits the right channel.

Now Notifications handles: Preference storage, channel selection logic, and compliance with user opt-in/out choices across all channels.

Conceptual API Call (Conditional Routing):

Benefits

Improved user satisfaction

Increased engagement rates

Simplified preference management

Enhanced compliance with user choices

Contextual communication

Traditional Approach vs. Now Notifications

See how our unified platform transforms your development workflow

The Old Way

Multiple Providers Approach

Integrate and maintain 3+ separate provider SDKs

Write custom code for fallback logic between providers

Build state machines for multi-step notification workflows

Manage separate authentication and rate limits for each provider

Implement custom retry logic for each channel

Create separate analytics dashboards for each provider

Handle different error formats and delivery receipts

Maintain separate templates for each channel

The Better Way

Now Notifications Platform

Single API integration for all channels

Built-in fallback mechanisms with simple configuration

Visual workflow builder for complex notification sequences

One authentication system and unified rate limit handling

Automatic retries with configurable rules

Unified analytics dashboard across all channels

Consistent error handling and delivery reporting

Centralized template management with channel-specific rendering

Built for Developers

We've designed Now Notifications with developer experience at the forefront

Comprehensive SDKs

Native SDKs for JavaScript, Python, Ruby, PHP, Go, and more, with full TypeScript support.

Robust Documentation

Clear, example-driven documentation with copy-paste ready code snippets for common use cases.

Webhooks & Callbacks

Real-time delivery status updates and event notifications for seamless integration with your systems.

Local Development Tools

Test your notification flows locally with our CLI and development environment.

Flexible Templates

Create and manage templates with variables, conditionals, and channel-specific formatting.

Comprehensive Logs

Detailed logs and debugging tools to quickly identify and resolve issues in your notification flows.

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